A little about etta,

Always enterprising, instinctively talented and a city life lover. Etta grew up in London where she continues to work. With a degree in Classics and weathly experience in a wide field of jobs ranging from assistant teaching to organising corporate football matches she recoursed to follow her true passion for art and design. Going to Camberwell Art College was just the springboard she needed to begin her creative life and work.
A wonderful visionary who roamed the streets of suburban London used to call her ‘Henrietta Lovetta' and the name caught on.

Etta and her vision,

She wants to catch your eye, she wants to show you something new. Henrietta Lovetta’s designs will make you look twice.

E.M.Forster once said “Nonsense and beauty have close connections.”

Her colourful images often morph and merge everyday objects making the ordinary, exciting. Nonsensical illustrations and playful imaginations come into their own as they are displayed on trendy T.shirts. Her collection of prints are uniquely detailed and often decorated with colour by hand which gives them a very special quality.